Commercial Radio Australia (CRA) confirmed yesterday the growth of advertising revenue for commercial radio stations in Metro Markets, with an overall increase in advertising revenue of 17% to a total of $59.16 million for the month of August (see press release here). According to CRA, Brisbane was the best performing market with an overall growth… Continue reading Radio strengthens its revenue but can digital radio follow suit?
Category: Advertising
Ten + One = Eleven
The multichannel picture is nearly complete with the Ten Network joining the ABC and Seven Network in announcing and beginning to implement their digital strategy ahead of the analogue switch-off in 2013. Ten’s plan is Eleven a new digital-only SD channel to complement Ten’s primary channel and their soon-to-be HD only channel, One HD. Ten… Continue reading Ten + One = Eleven
Hamish & Andy to infinity and beyond!
Hamish & Andy after five years of their national daily drive show have decided to hang up the boots and move onto bigger and better things. All that is known so far is that there will be a continuing relationship with Austereo and the Today Network via a once a week 2-hour drive show, which… Continue reading Hamish & Andy to infinity and beyond!
MTR has a long road ahead…
The Nielsen Company released the fourth survey results for 2010. Whilst much comment has been made elsewhere in the media regarding Ray Hadley overtaking Alan Jones in the Sydney radio ratings (cf. the Australian) the focus must be on Melbourne’s newest talk radio station MTR 1377. FrostGlobal in April discussed the battle between talk heavyweight… Continue reading MTR has a long road ahead…
Hamish & Andy’s Caravan of Courage goes digital!
The Hamish & Andy juggernaut continues to expand across all forms of media ahead of the pair’s fourth instalment of their incredibly popular Caravan of Courage adventures. This time the Today Network’s drive hosts will tackle Great Britain and Ireland for two weeks. Austereo’s Today Network in the build up to the adventure have introduced… Continue reading Hamish & Andy’s Caravan of Courage goes digital!
Content driven Yahoo!7 continues to expand offering
The Seven and Nine networks are locked in a fierce battle for ratings supremacy in TV land at the moment, but what is a somewhat less publicised battle is online. That is the battle between Yahoo!7 and NineMSN. Yahoo!7 is a 50-50 partnership between Seven and Yahoo! Inc. Whilst NineMSN is a 50-50 partnership between… Continue reading Content driven Yahoo!7 continues to expand offering
Masterchef adds another ingredient to its recipe
Masterchef has been the most revolutionary product to emerge over the last 12 months. With record TV ratings, huge hit counts on its website and recent Logies success it is no suprise that on May 10 Masterchef adds another ingredient to its successful recipe, the Masterchef magazine. Last year when it was announced that the… Continue reading Masterchef adds another ingredient to its recipe
Talk Radio Round 1: MTR 1377 v 3AW 693
The battle on Melbourne’s talk radio airwaves is about to intensify. This Monday (April 19th) at 6am sees the launch of a revamp 3MP 1377 to become Melbourne Talk Radio (MTR) 1377 with Steve Price at the helm of the Pacific Star Network and Macquarie Radio Network joint venture. The station is aimed at taking… Continue reading Talk Radio Round 1: MTR 1377 v 3AW 693