Radio silence for MTR

Yesterday I wrote that Melbourne Talk Radio’s (MTR) future was not bright and that its problems were likely terminal. Today the life-support was turned off for the fledging station as the voices of MTR fell silence across the 1377AM frequency in Melbourne, replaced with easy listening station MyMP, according to the Herald Sun. The station… Continue reading Radio silence for MTR

MTR continues to struggle

I wrote a couple of years ago about the struggle that Melbourne Talk Radio (MTR) would face in establishing a strong radio presence in Melbourne, especially given the existing players in the market namely Fairfax-owned 3AW and ABC 774. Since the well-publicised launch of the station back in April 2010, the station has continued to receive… Continue reading MTR continues to struggle

MTR has a long road ahead…

The Nielsen Company released the fourth survey results for 2010. Whilst much comment has been made elsewhere in the media regarding Ray Hadley overtaking Alan Jones in the Sydney radio ratings (cf. the Australian) the focus must be on Melbourne’s newest talk radio station MTR 1377. FrostGlobal in April discussed the battle between talk heavyweight… Continue reading MTR has a long road ahead…

Talk Radio Round 1: MTR 1377 v 3AW 693

The battle on Melbourne’s talk radio airwaves is about to intensify. This Monday (April 19th) at 6am sees the launch of a revamp 3MP 1377 to become Melbourne Talk Radio (MTR) 1377 with Steve Price at the helm of the Pacific Star Network and Macquarie Radio Network joint venture. The station is aimed at taking… Continue reading Talk Radio Round 1: MTR 1377 v 3AW 693