Last week Frost Global published an article about the lack of HD broadcasting of sport on free-to-air TV in Australia, especially since the rebranding last year of ONE HD to simply ONE. Yesterday the SUPERBOWL XLVI was broadcast in Australia LIVE on TEN, ONE and through FOXTEL/AUSTAR on ESPN. According to the MediaWeek Morning Report and OzTAM, a total of 268,000 people watched… Continue reading Superbowl TV ratings tell a tale for Aussie Broadcasters
SBS‘s fantastic Tour de France for the last three weeks has averaged around 200,000+ viewers each evening. Since Thursday night as the Tour reached a crescendo in the Alps viewers tuned in droves with 456,000 viewers watching Stage 18 and Stage 19 scoring a then record 604,000 viewers for the multicultural broadcaster’s Tour de France coverage. Last night’s… Continue reading Cadel Evans delivers for SBS
Commercial Radio Australia (CRA) recently held workshops in Sydney and Melbourne on the future of digital radio in cars. The workshops were attended by nearly 100 representatives from the automotive industry, including vehicle product managers, engineering planning teams, industry association members, retailers and manufacturers. The workshops, according to CRA’s press release, focussed on the current status of… Continue reading Digital radio still the underdog
The Ten Network have announced the first reshuffle to its much talked about news programming strategy for 2011 and beyond. The axe has fallen on the 6:30PM local evening news with Ten instead opting for the strong Ten News at Five brand being extended until 6:30PM. Current 6:30 news hosts around the country will fall… Continue reading Negus is key
Commercial Radio Australia (CRA) confirmed yesterday the growth of advertising revenue for commercial radio stations in Metro Markets, with an overall increase in advertising revenue of 17% to a total of $59.16 million for the month of August (see press release here). According to CRA, Brisbane was the best performing market with an overall growth… Continue reading Radio strengthens its revenue but can digital radio follow suit?
The Federal Election results in Australia are still being counted and a winner is yet to be announced. However the election on Saturday did see Australians overwhelmingly vote for who had the best election coverage on TV. None other than the good old Aunty, the ABC. The ABC election coverage upstaged both Seven and Nine… Continue reading No fluff coverage wins election night ratings