Digital radio still the underdog

Commercial Radio Australia (CRA) recently held workshops in Sydney and Melbourne on the future of digital radio in cars. The workshops were attended by nearly 100 representatives from the automotive industry, including vehicle product managers, engineering planning teams, industry association members, retailers and manufacturers. The workshops, according to CRA’s press release, focussed on the current status of… Continue reading Digital radio still the underdog

Radio ad revenue climbs in May

As radio stations around the country enter the first week of a two-week survey break from the Nielsen’s Radio Ratings, station managers would have been comforted to hear last week that there was an increase in radio advertising revenue for the month of May, according to figures released by  Commercial Radio Australia (CRA). The figures as… Continue reading Radio ad revenue climbs in May

Radio strengthens its revenue but can digital radio follow suit?

Commercial Radio Australia (CRA) confirmed yesterday the growth of advertising revenue for commercial radio stations in Metro Markets, with an overall increase in advertising revenue of 17% to a total of $59.16 million for the month of August (see press release here). According to CRA, Brisbane was the best performing market with an overall growth… Continue reading Radio strengthens its revenue but can digital radio follow suit?

MTR has a long road ahead…

The Nielsen Company released the fourth survey results for 2010. Whilst much comment has been made elsewhere in the media regarding Ray Hadley overtaking Alan Jones in the Sydney radio ratings (cf. the Australian) the focus must be on Melbourne’s newest talk radio station MTR 1377. FrostGlobal in April discussed the battle between talk heavyweight… Continue reading MTR has a long road ahead…

Talk Radio Round 1: MTR 1377 v 3AW 693

The battle on Melbourne’s talk radio airwaves is about to intensify. This Monday (April 19th) at 6am sees the launch of a revamp 3MP 1377 to become Melbourne Talk Radio (MTR) 1377 with Steve Price at the helm of the Pacific Star Network and Macquarie Radio Network joint venture. The station is aimed at taking… Continue reading Talk Radio Round 1: MTR 1377 v 3AW 693