The United Kingdom’s biggest selling newspaper is set to close this Sunday. In an unprecedented move News International Chairman James Murdoch has ordered the closure of the 168 year old News of the World (NOTW) tabloid. Despite a circulation of nearly 3 million and a readership estimated at 7.5m every Sunday, the News Corporation group… Continue reading The end of the News of the World
Category: Advertising
The Tradition Continues – SBS’s Tour de France coverage
SBS’s coverage of 3,430.50km of the most gruelling cycling event in the world, the Tour de France is now only hours away. As SBS countdowns to its 21st year covering the event, Australian cycling fans will be able to immerse themselves in Tour de France coverage for the next three week as the government broadcaster… Continue reading The Tradition Continues – SBS’s Tour de France coverage
Digital radio still the underdog
Commercial Radio Australia (CRA) recently held workshops in Sydney and Melbourne on the future of digital radio in cars. The workshops were attended by nearly 100 representatives from the automotive industry, including vehicle product managers, engineering planning teams, industry association members, retailers and manufacturers. The workshops, according to CRA’s press release, focussed on the current status of… Continue reading Digital radio still the underdog
Radio ad revenue climbs in May
As radio stations around the country enter the first week of a two-week survey break from the Nielsen’s Radio Ratings, station managers would have been comforted to hear last week that there was an increase in radio advertising revenue for the month of May, according to figures released by Commercial Radio Australia (CRA). The figures as… Continue reading Radio ad revenue climbs in May
Game, Set and Match for Online Sport
Sports fans are hungry for information. In the Australian market there are numerous dedicated sporting websites including www.foxsports.com.au, the newly launched www.onehd.com.au and www.sportal.com.au, just to name a few. Whilst the advertising dollar remains focussed on television and government media regulation for sport continues to leave online policy out of the fold (as seen with… Continue reading Game, Set and Match for Online Sport
“Content is not just king, it is the emperor” – 2010 Review
News Corporation boss Rupert Murdoch said earlier this year that “content is not just king, it is the emperor of all things electronic. Clever technology is merely an empty vessel without any great content.”
Airlines use Facebook as the new PR front
Over the past week airports across Europe and the USA have been left at a standstill due to severe winter snow storms. The snow has caused havoc to Christmas travellers trying to make it back to family gatherings around the world. This CNN World Report video highlights the chaos that has been caused across both sides… Continue reading Airlines use Facebook as the new PR front
YouView safe for now from UK regulator
UK communications regulator OFCOM has confirmed no investigation will be launched into YouView (formerly Project Canvas) the new IPTV on-demand service from the UK’s free-to-air networks. According to guardian.co.uk, YouView will launch in the first half of next year and target the 7 million Freeview households that have a broadband connection. YouView’s seven partners include British… Continue reading YouView safe for now from UK regulator
I like it on….facebook
Many male Facebook users have been wondering over the pass week why so many females on Facebook have been posting seemingly provocative status updates. Status updates have included “I like it on my desk at work”, “I like it @ the front door” and “I like it on the bathroom floor”. Unfortunately lads this is… Continue reading I like it on….facebook
AFL Grand Final Replay is a win for Seven
The AFL Grand Final is back for a second outing this weekend with the Seven Network once again broadcasting the match and beginning their coverage from 12pm this Saturday. The network will no doubt be hoping to build on the 2.76 million who tuned in last weekend for the broadcast. The network should expect a… Continue reading AFL Grand Final Replay is a win for Seven