I wrote a couple of years ago about the struggle that Melbourne Talk Radio (MTR) would face in establishing a strong radio presence in Melbourne, especially given the existing players in the market namely Fairfax-owned 3AW and ABC 774. Since the well-publicised launch of the station back in April 2010, the station has continued to receive… Continue reading MTR continues to struggle
Tag: Nielsen Company
Content driven Yahoo!7 continues to expand offering
The Seven and Nine networks are locked in a fierce battle for ratings supremacy in TV land at the moment, but what is a somewhat less publicised battle is online. That is the battle between Yahoo!7 and NineMSN. Yahoo!7 is a 50-50 partnership between Seven and Yahoo! Inc. Whilst NineMSN is a 50-50 partnership between… Continue reading Content driven Yahoo!7 continues to expand offering