We have reported over the last few weeks the use of social media by TV networks in order to engage viewers further in programs and deliver further opportunities to sponsors. This has included Seven’s new MKR app and the use of social networking apps by Nine and Seven in their respective broadcasts of cricket and tennis… Continue reading Social media a key for Seven
Tag: Yahoo!
A Local Version of Hulu is Needed
We reported earlier in the year that leading US online catch-up TV service HULU had applied for registration of its trademark in Australia, fuelling speculation of an Australian launch of the service some time in the near future. HULU is jointly owned by US media companies NBC Universal (Comcast), News Corporation & The Walt Disney Company and has around 260 partners… Continue reading A Local Version of Hulu is Needed
Content driven Yahoo!7 continues to expand offering
The Seven and Nine networks are locked in a fierce battle for ratings supremacy in TV land at the moment, but what is a somewhat less publicised battle is online. That is the battle between Yahoo!7 and NineMSN. Yahoo!7 is a 50-50 partnership between Seven and Yahoo! Inc. Whilst NineMSN is a 50-50 partnership between… Continue reading Content driven Yahoo!7 continues to expand offering