The Australian Government in 2009 requested submissions for the review of the Anti-Siphoning legislation. However, there is still no response from Minister for Communications Senator Stephen Conroy on the outcome of the review. It seems a response from the government is now unlikely until after any election. This delay is dangerous and could have a… Continue reading Still waiting for Anti-siphoning announcement…
Media frenzy over Rudd’s removal from office.
The news started to filter out of Canberra late on Wednesday 23 June 2010 that Kevin Rudd’s Prime Ministership was under threat. By 10:15pm a spilled was called for 9am Thursday. At about 9:25am Thursday 24 June, Sky News Australia reported first that Kevin Rudd had not contested the leadership and that Julia Gillard would become Australia’s first… Continue reading Media frenzy over Rudd’s removal from office.
MTR has a long road ahead…
The Nielsen Company released the fourth survey results for 2010. Whilst much comment has been made elsewhere in the media regarding Ray Hadley overtaking Alan Jones in the Sydney radio ratings (cf. the Australian) the focus must be on Melbourne’s newest talk radio station MTR 1377. FrostGlobal in April discussed the battle between talk heavyweight… Continue reading MTR has a long road ahead…
Wimbledon coming soon on Fox Sports
This promo for Fox Sports’ coverage of Wimbledon 2010 is pulling at the Aussie heartstrings! Check it out here.
Wallabies step up marketing campaign
The competition is heating up between the three winter football codes, the AFL, NRL and Rugby Union. This is the latest commercial promoting the Wallabies and their 2010 Test Campaign. Tell us what you think. This is the press release from Ogilvy & Mather, the agency behind the commercial Press Release: SYDNEY, May 20, 2010… Continue reading Wallabies step up marketing campaign
Writing on the wall for Senator Conroy over anti-siphoning
Saturday night’s French Open Women’s Final featuring Australia’s Samantha Stosur was a late addition to Nine’s schedule but a bit of programming genius. The broadcast averaged 1.1 million viewers nationally (not bad for a 10:45pm start time and around 1am finish) for the network. Comparatively over at Fox Sports, their coverage of the final (Nine… Continue reading Writing on the wall for Senator Conroy over anti-siphoning
Hamish & Andy’s Caravan of Courage goes digital!
The Hamish & Andy juggernaut continues to expand across all forms of media ahead of the pair’s fourth instalment of their incredibly popular Caravan of Courage adventures. This time the Today Network’s drive hosts will tackle Great Britain and Ireland for two weeks. Austereo’s Today Network in the build up to the adventure have introduced… Continue reading Hamish & Andy’s Caravan of Courage goes digital!
Nike’s new ad steals thunder from FIFA’s official sponsors
This is a very clever bit of stealth advertising to counter balance the exposure Adidas will receive as official FIFA World Cup sponsor. Delivery of the commercial across YouTube is a great use of current technology to ensure maximum brand exposure across the world.
Content driven Yahoo!7 continues to expand offering
The Seven and Nine networks are locked in a fierce battle for ratings supremacy in TV land at the moment, but what is a somewhat less publicised battle is online. That is the battle between Yahoo!7 and NineMSN. Yahoo!7 is a 50-50 partnership between Seven and Yahoo! Inc. Whilst NineMSN is a 50-50 partnership between… Continue reading Content driven Yahoo!7 continues to expand offering
Masterchef adds another ingredient to its recipe
Masterchef has been the most revolutionary product to emerge over the last 12 months. With record TV ratings, huge hit counts on its website and recent Logies success it is no suprise that on May 10 Masterchef adds another ingredient to its successful recipe, the Masterchef magazine. Last year when it was announced that the… Continue reading Masterchef adds another ingredient to its recipe