SBS has received strong viewer numbers for its broadcast coverage of the 2014 World Cup from Brazil. Coverage of the tournament on ESPN and ABC in the United States has seen record numbers for that market. However the real growth story is the number of users going online to follow the action from Brazil. According to… Continue reading Fans go online for World Cup coverage
The 2014 FIFA World Cup is only days away and for Australian viewers the Special Broadcasting Service (SBS) is the place to get your fix and follow the tournament from all angles. In total SBS will have over 700 hours of coverage dedicated to arguably the world’s biggest sporting event. SBS will deliver the tournament to… Continue reading Guide: The World Cup on SBS
21st Century Fox’s new national US sports channel FOX Sports 1 (launching August 17) has secured a 12-year broadcast rights deal to bring major golf to FOX Sports from 2015. The new agreement will see the FOX network and FOX Sports 1 become the principal domestic media partner of the USGA and the U.S. Open, U.S. Women’s… Continue reading US sports broadcast market heats up
The Socceroos victory over Iraq at ANZ Stadium on Tuesday night not only saw the national soccer team qualify for the 2014 FIFA World Cup, but also delivered record ratings for Fox Sports and Foxtel. According to overnight ratings, 549,000 viewers who tuned into Fox Sports’ coverage on Foxtel, making the broadcast the third most… Continue reading Socceroos kick goals for Fox Sports
This is a very clever bit of stealth advertising to counter balance the exposure Adidas will receive as official FIFA World Cup sponsor. Delivery of the commercial across YouTube is a great use of current technology to ensure maximum brand exposure across the world.