Seven continues its social media push with new ‘MKR’ App

Following on from Yahoo!7’s launch of its TV social networking app Fango and its heavy promotion throughout Seven’s Australian Open coverage, Yahoo!7 has now launched the free My Kitchen Rules App for Apple’s iPhone. The app gives fans of the popular cooking reality show, which began its third season on Monday night, the chance to keep up… Continue reading Seven continues its social media push with new ‘MKR’ App

The HD Sport Debate

A report in the Australian last year confirmed that High Definition (HD) broadcasting of Australian sport on free-to-air television looks dead and buried. For those who did not notice Saturday coverage of AFL matches by the Network Ten only featured on the network’s primary channel towards the end of last season, whilst viewers were able to watch… Continue reading The HD Sport Debate

Social Networking apps a key to sports broadcasting this summer

  Many summaries of the 2011 television year noted the growing influence of Twitter. Examples given included the quick demise of Ben Elton’s Live from Planet Earth or the furore that developed following the broadcast of Kyle & Jackie O’s A Night with the Stars. Whilst networks have been encouraging viewer engagement through social networking sites… Continue reading Social Networking apps a key to sports broadcasting this summer

Australian Open coverage another indication of upcoming changes to Anti-siphoning laws

The 2012 Australian Open hit our television screens today across the Seven Network (Free-to-Air and Host Broadcaster) and FOX SPORTS 2HD (Subscription Broadcaster). In the lead up to the Australian Open, Seven broadcast the Brisbane International, APIA International and AAMI Classic exclusively on its digital station, 7TWO (these events are not Anti-siphoned listed events). The… Continue reading Australian Open coverage another indication of upcoming changes to Anti-siphoning laws

A Local Version of Hulu is Needed

We reported earlier in the year that leading US online catch-up TV service HULU had applied for registration of its trademark in Australia, fuelling speculation of an Australian launch of the service some time in the near future. HULU is jointly owned by US media companies NBC Universal (Comcast), News Corporation & The Walt Disney Company and has around 260 partners… Continue reading A Local Version of Hulu is Needed

The ABC must grow the Australia Network

This week the Gillard Government announced that the Department of Foreign Affairs’ international television network, the Australia Network will now become a permanent feature of the Australian Broadcasting Corporation’s duties as the national broadcaster, rather than have the network put out to commercial tender. This announcement comes after the Government scrapped that tender process to run… Continue reading The ABC must grow the Australia Network

TV Audience Numbers grow for Rugby Union

A couple of things happened on Saturday night: The QANTAS Wallabies won their first Tri Nations tournament since 2001, by overcoming the All Blacks at Brisbane’s Suncorp Stadium; and Over 1 million viewers tuned into see that win. Over the last few years it is arguable that there has been a decline in viewers for… Continue reading TV Audience Numbers grow for Rugby Union

Will Can of Worms rebound?

Last Monday night Can of Worms dropped to its lowest audience to date this season, pulling 591,000 viewers in the 9:30PM time slot. The week-on-week drop in viewership was through no fault of its own but due to the Ten programming department scheduling the Renovators at 8:30PM and putting Can of Worms back to 9:30PM. This begs the question will… Continue reading Will Can of Worms rebound?

Sky grabs F1 broadcast rights with the BBC from 2012

The UK sports broadcast market has just been shaken up. It was announced today that the BBC and BSKyB have jointly won the television rights from Formula One Management to broadcast Formula 1 in the UK starting next year and running until 2018. This is despite the BBC’s current contract running until the end of… Continue reading Sky grabs F1 broadcast rights with the BBC from 2012

Ten needs to teach ONE to swim

The decision by the Ten Network to broadcast the FINA Swimming World Championships on up to a four hour delay on its digital channel ONE is one of the most surprising programming decisions ever made by a broadcast network in covering a major international sporting event featuring many Australians, especially our most successful Olympic sport.… Continue reading Ten needs to teach ONE to swim