We have reported over the last few weeks the use of social media by TV networks in order to engage viewers further in programs and deliver further opportunities to sponsors. This has included Seven’s new MKR app and the use of social networking apps by Nine and Seven in their respective broadcasts of cricket and tennis… Continue reading Social media a key for Seven
Tag: My Kitchen Rules
Seven continues its social media push with new ‘MKR’ App
Following on from Yahoo!7’s launch of its TV social networking app Fango and its heavy promotion throughout Seven’s Australian Open coverage, Yahoo!7 has now launched the free My Kitchen Rules App for Apple’s iPhone. The app gives fans of the popular cooking reality show, which began its third season on Monday night, the chance to keep up… Continue reading Seven continues its social media push with new ‘MKR’ App
My Kitchen Rules performs for sponsors
Seven’s My Kitchen Rules finished it first season last night with Queensland couple Veronica & Shadi taking out first place and $100,000 in prize money over Victoria’s Clint & Noah. The real winners of the series, however, was the Seven Network. Last night 1.525 millions viewers tuned in to watch the final that finished just… Continue reading My Kitchen Rules performs for sponsors