As reported by Frost Global, the Seven Network has secured a five-year extension with Tennis Australia to broadcast the Australian Open and AO Series events. While there were no financial details disclosed, reports suggest the new rights deal has a $30 million annual price tag, up from the current $21 million that Seven pays yearly to… Continue reading Analysis: Seven always in the box seat for tennis rights
Tag: Hewitt
Social media a key for Seven
We have reported over the last few weeks the use of social media by TV networks in order to engage viewers further in programs and deliver further opportunities to sponsors. This has included Seven’s new MKR app and the use of social networking apps by Nine and Seven in their respective broadcasts of cricket and tennis… Continue reading Social media a key for Seven