We have reported over the last few weeks the use of social media by TV networks in order to engage viewers further in programs and deliver further opportunities to sponsors. This has included Seven’s new MKR app and the use of social networking apps by Nine and Seven in their respective broadcasts of cricket and tennis… Continue reading Social media a key for Seven
Tag: Fango
Seven continues its social media push with new ‘MKR’ App
Following on from Yahoo!7’s launch of its TV social networking app Fango and its heavy promotion throughout Seven’s Australian Open coverage, Yahoo!7 has now launched the free My Kitchen Rules App for Apple’s iPhone. The app gives fans of the popular cooking reality show, which began its third season on Monday night, the chance to keep up… Continue reading Seven continues its social media push with new ‘MKR’ App
Social Networking apps a key to sports broadcasting this summer
Many summaries of the 2011 television year noted the growing influence of Twitter. Examples given included the quick demise of Ben Elton’s Live from Planet Earth or the furore that developed following the broadcast of Kyle & Jackie O’s A Night with the Stars. Whilst networks have been encouraging viewer engagement through social networking sites… Continue reading Social Networking apps a key to sports broadcasting this summer