The XX Commonwealth Games from Glasgow are fast approaching and Network Ten is the exclusive Australia broadcaster for the Games, which begin July 24th (Australian time). The commercial network will deliver 24 hours of coverage a day across TEN and ONE, with more than 260 hours of action in total. There will also be eight dedicated digital channels available on tenplay.
TEN’s coverage will be hosted in Glasgow by Mel McLaughlin and Brad McEwan and will feature a very talented commentary roster including Nicole Livingstone, Rob DeCastella, David Culbert, Melinda Gainsford-Taylor, Gordon Bray, Matt Burke, Greg Rust, Mark Howard, Lachy Reid, Peter Donegan and Ian Cohen, amongst others.
Network Ten Head of Sport, David Barham, said:
“The combination of TEN, ONE and tenplay, as well as our experienced presenters and commentators, will ensure that Network Ten’s coverage of this international sporting event is comprehensive, compelling and engaging.”
It has been well-documented this year that Network Ten has struggled to grow its prime-time audience share against rivals Seven and Nine. While Ten’s prime-time ratings have improved in recent weeks, thanks to returning favourites such as Offspring and MasterChef, Ten’s executives will be hoping that a strong Australian performance at the Games results in large viewership numbers across TEN, ONE and tenplay.
If Ten can attract a large audience during the Games this will hopefully allow it to successfully launch shows that have been sampled by viewers during the Games (e.g. Seven successfully launched Packed to the Rafters after its 2008 Beijing Olympics coverage).
The XX Commonwealth Games begins July 24 LIVE and EXCLUSIVE on TEN, ONE and tenplay.
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