Today marks 40 days to go until the start of the XXII Olympic Winter Games in Sochi, Russia. With the Games fast approaching its time to take at look at what Australia’s official Olympics broadcaster the Ten Network (Ten) will be offering Australian viewers.
Ten will deliver its coverage across its various platforms, including its primary channel TEN, HD channel ONE and its new online platform tenplay.
Ten will broadcast over 360 hours of live coverage (there will be 24 hour coverage on ONE), including the opening and closing ceremonies. It will have more than 550 hours of coverage in total. Also, similar to Foxtel’s coverage of the London Summer Olympics in 2012, Ten will have eight dedicated channels online on tenplay.
Ten Chief Executive Officer, Hamish McLennan, said:
“Sochi will play host to the most spectacular Olympic Winter Games…the combination of TEN, ONE and tenplay will ensure our coverage of this global sporting event is comprehensive, compelling and engaging.”
Ten’s Olympic programming will include:
Joining Ten’s commentary team for the Games includes Olympic Winter Games Gold medallists Steven Bradbury and Alisa Camplin, Steven Lee, Mitch Tomlinson, Steph Hickey, Mark Howard, Nuala Hafner, Matt Doran, Magdalena Roze, Danielle Isdale and Scott Mackinnon.
Ten will also leverage its Olympics coverage across other programming with:
With strong ratings for Ten’s coverage of the KFC Big Bash League, the platform is set for Ten to generate strong ratings with its Olympics coverage. Hamish McLennan has bet a lot on sports programming to regenerate Ten’s ratings and advertising revenue share.
Given the early success of the BBL on Ten, 2014 is looking good for Ten and the Winter Olympics coverage from February 7 (Feb 8 in Australia) should only help the network reach its former glory days.