Reminder: Ten’s 50th birthday bash

In Tuesday’s Mediaweek Morning Report (29 July 2014), Editor and Publisher James Manning wrote the following about Network Ten’s overnight ratings performance: “If you’d just arrived in the country today and read about Network Ten’s 20% share of the ad market and then looked at last night’s ratings you’d be puzzled. Thanks to the end of MasterChef 2014… Continue reading Reminder: Ten’s 50th birthday bash

#AmazonCart on Twitter

Amazon.com has launched #AmazonCart on Twitter. What might seem as a simple #hashtag is actually a clever way for Amazon to drive more sales traffic to its site without the need for it to incur large advertising costs. #AmazonCart works by allowing Twitter users (who have their Twitter account linked with their Amazon account) to reply… Continue reading #AmazonCart on Twitter