{"id":955,"date":"2011-08-01T15:56:34","date_gmt":"2011-08-01T05:56:34","guid":{"rendered":"http:\/\/www.frostglobal.com\/?p=955"},"modified":"2013-06-02T16:36:14","modified_gmt":"2013-06-02T06:36:14","slug":"will-can-of-worms-rebound","status":"publish","type":"post","link":"https:\/\/www.frostglobal.com\/?p=955","title":{"rendered":"Will Can of Worms rebound?"},"content":{"rendered":"

\"\"<\/p>\n

Last Monday night Can of Worms<\/em><\/strong> dropped to its lowest audience to date this season, pulling?591,000 viewers?<\/strong>in the 9:30PM time slot. The week-on-week drop in viewership was through no fault of its own?but due to the Ten programming department scheduling the Renovators <\/em><\/strong>at?8:30PM and putting Can of Worms<\/em><\/strong> back to 9:30PM.?This begs the question will the audience return to Can of Worms<\/strong>?<\/em>once Masterchef<\/strong> <\/em>finishes and The Renovators<\/strong> <\/em>takes up the 7:30PM slot? ?Presumably Can of Worms <\/strong>will?<\/span>slot<\/span><\/em>?back into its 8:30PM home on a Monday night. Below is Can of Worms’ <\/em><\/strong>OzTAM ratings for the four episodes that have gone to air so far.<\/em><\/p>\n

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Scheduling by the free-to-air networks has been an issue for viewers over recent history with numerous shows being moved around on a weekly basis. The result of rescheduling by the networks is usually a drop in viewers. A good example is the Seven’s former police drama?<\/strong>City Homicide<\/strong><\/em>. A strong performing drama in its first couple of seasons it became a casualty of time slot movement by the Seven Network. The network initially built a strong audience for the police drama in the 8:30PM timeslot on Mondays. However the program was moved in subsequent seasons to Sunday nights and eventually to Wednesday nights. Each time the program was moved the audience shrunk.<\/p>\n

Ten also has recent form on moving programs across its schedule, think Offspring<\/strong> <\/em>and Ten News<\/strong><\/em>. The first season last year of Offspring<\/em><\/strong>?owned the 8:30PM Sunday timeslot before this year having its second season take the Monday 8:30PM slot. Generating around 900,000+ audience figures on Monday, Offspring<\/strong><\/em>?was then for about two weeks run on a 2-night strategy (Monday & Wednesday) in order to accustom viewers to the shift to a Wednesday night only slot, this move was to accommodate Can of Worms<\/strong> <\/em>on Mondays at 8:30PM. By the end of the second season Offspring<\/strong> <\/em>was not hitting our screens until around 9PM thanks to Masterchef’s ‘team challenge’ episodes growing in length as the finals approached (it is noted that Offspring<\/strong><\/em> held its audience well this season across the time slot change (and may have even built) but it did retain Masterchef<\/strong><\/em> as a lead-in across both slots).<\/p>\n

When Ten’s much-hyped new news strategy was implemented at the start of the year, its well-known 5PM national weekend bulletin was axed and replaced by 6PM local news in each metro market. ?During this time Nine cleverly installed a first at five 5PM bulletin on Saturdays to fill the void left by Ten. When Ten redeployed its 5PM national weekend news (in conjunction with a 6PM weekend local news presence) after the new strategy failed, viewers have not returned in the same numbers.<\/p>\n

With The Renovators<\/strong> <\/em>generating similar ratings to what?Can of Worms<\/strong> <\/em>had achieved in its 8:30PM Monday outings, if?Can of Worms<\/strong> <\/em>does return to the 8:30PM timeslot with The Renovators<\/strong> <\/em>as a lead-in, this lead-in audience for Can of Worms<\/strong> <\/em>will be substantially lower than the helping hand which it received from <\/strong>Masterchef<\/strong> <\/em>where the viewing audience has been up to 1.7+ million on Monday nights.<\/p>\n

Both this week and next week will be a test for Can of Worms<\/strong> <\/em>and the programmers at the Ten Network<\/strong>. Whether the Can of Worms<\/strong> <\/em>brand has been damaged by rescheduling only the OzTAM ratings will reveal, but for a show that was generating strong press coverage and holding a strong base audience week-to-week with a good mix of guests and content, the decision by Ten to run the Renovators <\/strong><\/em>for two-weeks with?Masterchef<\/strong> <\/em>as its lead-in?may prove to be a mistake by the network as the audience for Can of Worms<\/strong><\/em> may not return.<\/p>\n

Will you be watching Can of Worms <\/strong><\/em>this week or next? Let us know by leaving a comment below.<\/p>\n

Can of Worms<\/strong> <\/em>is on Ten tonight at 9:30PM <\/strong>(according to guides) with James Mathison, Lawrenece Mooney and Julie Goodwin joining Dicko in the studio.<\/strong><\/p>\n

References:<\/strong><\/span><\/p>\n

Mediaweek Morning Reports<\/strong><\/a><\/p>\n

OzTAM<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Last Monday night Can of Worms dropped to its lowest audience to date this season, pulling?591,000 viewers?in the 9:30PM time slot. The week-on-week drop in viewership was through no fault of its own?but due to the Ten programming department scheduling the Renovators at?8:30PM and putting Can of Worms back to 9:30PM.?This begs the question will… Continue reading Will Can of Worms rebound?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[51,39,3],"tags":[587,588,16,8,590,18,15,589,586],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p25SQa-fp","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/955"}],"collection":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=955"}],"version-history":[{"count":15,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/955\/revisions"}],"predecessor-version":[{"id":1947,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/955\/revisions\/1947"}],"wp:attachment":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}