![\"\"](\"http:\/\/www.frostglobal.com\/wp-content\/uploads\/\/2011\/07\/EyeTVSnapshot7-1024x576.jpg\" "\\"Cadel")
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SBS<\/strong>‘s fantastic Tour de France<\/strong> for the last three weeks has averaged around 200,000+ viewers each evening. Since Thursday night as the Tour reached a crescendo in the Alps viewers tuned in droves with?456,000 viewers<\/strong> watching Stage 18 and Stage 19 scoring a then record?604,000 viewers<\/strong>?for the multicultural broadcaster’s Tour de France coverage.<\/p>\n Last night’s time trial however set a new record for SBS’s Tour de France coverage. In its 21st year of coverage of the Tour 690,000 viewers<\/strong>?(according to @MediaweekAUS<\/strong>) tuned in to stage 21 to watch?Cadel Evans<\/strong> destroy the competition by turning a 57 second <\/strong>deficit?to Andy Schleck<\/strong> into a 1:34 minute<\/strong> lead (also finishing 2nd by 7 seconds in the stage behind Tony Martin) over the difficult 42km Grenoble <\/strong>course. This delivered SBS its best nightly share of the year with 10.6% of viewers<\/strong> ?(according to @MediaweekAUS).<\/p>\n Overnight’s Tour de France coverage outrated last night’s AFL coverage on Ten and Rugby Coverage on Nine (according to @MediaweekAUS). Comparatively earlier in the year?718,000 viewers<\/strong> tuned into 7TWO’s Wimbledon<\/strong> coverage to see Bernard Tomic<\/strong> loss to Novak Djokovic<\/strong> in the Wimbledon quarter-finals.<\/p>\n Don’t forget to tune into the final stage tonight to see the maillot jaune<\/em>?wearer ride along the?Champs<\/em>–?lys?es <\/em>as the winner-elect and the sprinters in the Tour fight for glory on the final stage of this year’s Tour. Also?on Monday night @ 10PM <\/strong>on SBS<\/strong> make sure you watch a special on Cadel Evans’ tour efforts.<\/p>\n This is a remarkable moment in Australian sport and watching Mike Tomalaris<\/strong> (SBS Tour de France host) describe with emotion the enormity of Cadel’s efforts in the overnight broadcast reflects this moment.<\/p>\n For more on the Tour de France check out SBS’s dedicated website at www.sbs.com.au\/tdf<\/a><\/strong>.<\/p>\n UPDATE:<\/strong> SBS sets another new viewing record for TDF coverage on Sunday night with 704,000 viewers<\/strong>?tuning in to see Cadel Evans confirm his historic victory.<\/p>\n Sources:<\/strong><\/p>\n Mediaweek<\/a><\/strong><\/p>\n TV Tonight?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" SBS‘s fantastic Tour de France for the last three weeks has averaged around 200,000+ viewers each evening. Since Thursday night as the Tour reached a crescendo in the Alps viewers tuned in droves with?456,000 viewers watching Stage 18 and Stage 19 scoring a then record?604,000 viewers?for the multicultural broadcaster’s Tour de France coverage. Last night’s… Continue reading Cadel Evans delivers for SBS<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[45,39,61,7,3],"tags":[173,168,566,537,189,8,568,1302,15,567,62,147],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p25SQa-ez","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/903"}],"collection":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=903"}],"version-history":[{"count":11,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/903\/revisions"}],"predecessor-version":[{"id":1951,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/903\/revisions\/1951"}],"wp:attachment":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}