{"id":267,"date":"2010-05-24T11:54:10","date_gmt":"2010-05-24T01:54:10","guid":{"rendered":"http:\/\/www.frostglobal.com\/?p=267"},"modified":"2013-06-02T16:37:44","modified_gmt":"2013-06-02T06:37:44","slug":"nikes-new-ad-steals-thunder-from-fifas-official-sponsors","status":"publish","type":"post","link":"https:\/\/www.frostglobal.com\/?p=267","title":{"rendered":"Nike&#8217;s new ad steals thunder from FIFA&#8217;s official sponsors"},"content":{"rendered":"<p><object width=\"640\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/idLG6jh23yE&#038;hl=en_US&#038;fs=1&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;hd=1\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><\/object><\/p>\n<p>This is a very clever bit of stealth advertising to counter balance the exposure Adidas will receive as official FIFA World Cup sponsor. Delivery of the commercial across YouTube is a great use of current technology to ensure maximum brand exposure across the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a very clever bit of stealth advertising to counter balance the exposure Adidas will receive as official FIFA World Cup sponsor. Delivery of the commercial across YouTube is a great use of current technology to ensure maximum brand exposure across the world.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[7,38],"tags":[132,128,127,130,129,131],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p25SQa-4j","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/267"}],"collection":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=267"}],"version-history":[{"count":10,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/267\/revisions"}],"predecessor-version":[{"id":1999,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=\/wp\/v2\/posts\/267\/revisions\/1999"}],"wp:attachment":[{"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frostglobal.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}