{"id":1569,"date":"2012-03-12T17:41:54","date_gmt":"2012-03-12T07:41:54","guid":{"rendered":"http:\/\/www.frostglobal.com\/?p=1569"},"modified":"2013-06-02T17:36:50","modified_gmt":"2013-06-02T07:36:50","slug":"sports-rights-up-for-grabs","status":"publish","type":"post","link":"https:\/\/www.frostglobal.com\/?p=1569","title":{"rendered":"Sports rights up for grabs"},"content":{"rendered":"

\"\"<\/p>\n

Two stories caught my interest in last week’s national papers, The Australian<\/a><\/strong> and The Australian Financial Review<\/a><\/strong>. The stories both concerned the ongoing negotiations for V8 Supercars’<\/strong> new media rights deal, which will commence next year.<\/p>\n

The Australian’s<\/strong> article focused on Ten’s<\/strong> play for the rights, which if successful would see the network return to being the ‘home of motorsport’.<\/p>\n

In the Fairfax<\/strong> press discussion centered on Google’s<\/strong> play for international streaming rights to V8 Supercars<\/strong>. Telstra<\/strong>, the sport’s platform sponsor is the current holder of international streaming rights for the growing sport.<\/p>\n

The news of continuing negotiations over V8 Supercars <\/strong>rights emphasises the current battle between Australia’s major sporting codes to sign new media deals. These deals are crucial to securing each sports’ immediate future.<\/p>\n

Following the A$1.2 billion that Foxtel, Seven <\/strong>and Telstra<\/strong> agreed to pay the AFL<\/strong> over five years for media rights, current deals up for renewal include the NRL<\/strong> and V8 Supercars<\/strong> rights. Deals that will no doubt be negotiated within the next 18 months also include the A-League (FFA)<\/strong> and Cricket Australia<\/strong> broadcast rights.<\/p>\n