Monday, November 30th, 2020

Following on from the Seven Network’s recent deal to broadcast Gaelic football and hurling on 7mate, Seven has announced a five year agreement to broadcast America’s National Football League (NFL) on Channel Seven and 7mate. Under the agreement, Seven will broadcast three consecutive games on Sunday, ending with the blockbuster NFL Sunday Night Football, all coming in […]

We have reported over the last few weeks the use of social media by TV networks in order to engage viewers further in programs and deliver further opportunities to sponsors. This has included Seven’s new MKR app and the use of social networking apps by Nine and Seven in their respective broadcasts of cricket and tennis […]

Following on from Yahoo!7’s launch of its TV social networking app Fango and its heavy promotion throughout Seven’s Australian Open coverage, Yahoo!7 has now launched the free My Kitchen Rules App for Apple’s iPhone. The app gives fans of the popular cooking reality show, which began its third season on Monday night, the chance to keep up […]

  Many summaries of the 2011 television year noted the growing influence of Twitter. Examples given included the quick demise of Ben Elton’s Live from Planet Earth or the furore that developed following the broadcast of Kyle & Jackie O’s A Night with the Stars. Whilst networks have been encouraging viewer engagement through social networking sites […]

Sports fans are hungry for information. In the Australian market there are numerous dedicated sporting websites including www.foxsports.com.au, the newly launched www.onehd.com.au and www.sportal.com.au, just to name a few. Whilst the advertising dollar remains focussed on television and government media regulation for sport continues to leave online policy out of the fold (as seen with […]

News Corporation boss Rupert Murdoch said earlier this year that “content is not just king, it is the emperor of all things electronic. Clever technology is merely an empty vessel without any great content.”

The Seven and Nine networks are locked in a fierce battle for ratings supremacy in TV land at the moment, but what is a somewhat less publicised battle is online. That is the battle between Yahoo!7 and NineMSN. Yahoo!7 is a 50-50 partnership between Seven and Yahoo! Inc. Whilst NineMSN is a 50-50 partnership between […]

Yesterday the Federal Court of Australia approved the schemes of arrangement for the proposed merger between Seven Network Ltd and WesTrac Group. Therefore paving the way for Kerry Stokes to emerge with a 68 per cent majority stake in the new company to be called Seven Group Holdings (SGH). Federal Court approval by Justice Peter […]