Yesterday I wrote that Melbourne Talk Radio’s (MTR) future was not bright and that its problems were likely terminal. Today the life-support was turned off for the fledging station as the voices of MTR fell silence across the 1377AM frequency in Melbourne, replaced with easy listening station MyMP, according to the Herald Sun. The station… Continue reading Radio silence for MTR
I wrote a couple of years ago about the struggle that Melbourne Talk Radio (MTR) would face in establishing a strong radio presence in Melbourne, especially given the existing players in the market namely Fairfax-owned 3AW and ABC 774. Since the well-publicised launch of the station back in April 2010, the station has continued to receive… Continue reading MTR continues to struggle
Commercial Radio Australia (CRA) confirmed yesterday the growth of advertising revenue for commercial radio stations in Metro Markets, with an overall increase in advertising revenue of 17% to a total of $59.16 million for the month of August (see press release here). According to CRA, Brisbane was the best performing market with an overall growth… Continue reading Radio strengthens its revenue but can digital radio follow suit?