SBS has received strong viewer numbers for its broadcast coverage of the 2014 World Cup from Brazil. Coverage of the tournament on ESPN and ABC in the United States has seen record numbers for that market. However the real growth story is the number of users going online to follow the action from Brazil. According to… Continue reading Fans go online for World Cup coverage
The Socceroos victory over Iraq at ANZ Stadium on Tuesday night not only saw the national soccer team qualify for the 2014 FIFA World Cup, but also delivered record ratings for Fox Sports and Foxtel. According to overnight ratings, 549,000 viewers who tuned into Fox Sports’ coverage on Foxtel, making the broadcast the third most… Continue reading Socceroos kick goals for Fox Sports
Network Ten has announced it will be the Australian broadcaster for the XXII Olympic Winter Games in Sochi, Russia, in 2014. The reported $20 million agreement with the International Olympic Committee (IOC) covers free-to-air television, subscription-TV, internet and mobile phone rights. This is the first time Ten has Olympic rights since the 1988 Summer Games… Continue reading Ten’s Olympic Dream
News Corporation boss Rupert Murdoch said earlier this year that “content is not just king, it is the emperor of all things electronic. Clever technology is merely an empty vessel without any great content.”
This is a very clever bit of stealth advertising to counter balance the exposure Adidas will receive as official FIFA World Cup sponsor. Delivery of the commercial across YouTube is a great use of current technology to ensure maximum brand exposure across the world.