Reviewed: ATP Cup

The reborn ATP Cup definitely stands out from the crowd. The new addition to the Australian Summer of Tennis has sensationally revitalised the lead-in to the first grand slam of the year. The three-city, 10 day tournament has seen the world’s best male players in some terrific encounters – which, until now, has been unseen… Continue reading Reviewed: ATP Cup

Social media a key for Seven

We have reported over the last few weeks the use of social media by TV networks in order to engage viewers further in programs and deliver further opportunities to sponsors. This has included Seven’s new MKR appand the use of social networking apps by Nine and Seven in their respective broadcasts of cricket and tennis… Continue reading Social media a key for Seven