On Thursday the Clipsal 500 gets underway on the streets of Adelaide which means it is the start of the V8 Supercars Championship series. The first V8 Supercars round of the 2015 season will be followed in a couple of weeks time by the opening of the FIA Formula One season at Albert Park in Melbourne.
With a number of new broadcast deals coming into effect this year, a seismic shift in how Australian fans watch their favourite top tier motorsport is about to occur.
The V8 Supercars is now on Fox Sports and Network Ten, after spending the better part of the last 10 years on the Seven Network. Meanwhile, Formula One, which has been one of Ten’s key sports products since the early 2000s will now be shown on Fox Sports and Ten, after Ten sub-licensed broadcast rights to Fox. The outcome being that Ten will now only show 10 out of the 20 races per year LIVE, with Fox showing all races LIVE. Fox Sports will also continue its coverage of all Moto3, Moto2 and MotoGP races, after Ten and Fox struck a deal last year with MotoGP to share rights. Ten now only broadcasts MotoGP races LIVE, except for the Australian Grand Prix where it retains extensive coverage rights.
The key from all these deals is that there is now more coverage available to the viewer, with practice and qualifying across MotoGP, F1 and V8 Supercars LIVE and in HD. While some will say viewers should not have to pay for something that was previously available for free, this is the reality of the current sports broadcast market – hybrid deals between pay and free-to-air television in order to find value and maximise audiences as the cost of sports broadcast rights continue to increase.
Fox Sports’ coverage of the Clipsal 500 begins tomorrow at 9am AEDT on Fox Sports 5. Ten’s coverage begins on Friday.
A summary of the 2015 broadcast rights for V8 Supercars, Formula One and MotoGP is below.
60-minute highlights program for each of the 10 races that Fox shows exclusively live. Highlight programs will run on ONE at 9.30pm on the Monday night following the event.