Olympic broadcasters back social to boost Games audience

The Seven Network’s Rio 2016 Media Kit has a pertinent quote from Kurt Burnette (Seven’s Event Director - Olympic Games and Chief Revenue Officer), where he notes that: You are about to become deeply involved with what we are now referring to as “the very first unmissable Olympic Games”. This statement is in reference to the fact… Continue reading Olympic broadcasters back social to boost Games audience

News Access Rules in force for Rio 2016

With the 2016 Summer Olympics in Rio now just a few days away it is timely to take a look at the International Olympic Committee’s (IOC) News Access Rules. That is the rules that govern the reporting of the Olympic Games by non-rights holding television and radio media. The News Access Rules came into effect on… Continue reading News Access Rules in force for Rio 2016