Coronavirus preventative measures bite in Tokyo

Living in Japan for the last four and half years, I have never seen anything like this before – while the number of those infected by the COVID-19 virus (Coronavirus) in Japan is relatively small when measured against total population – the preventative measures introduced by the Japanese Government are starting to take their hold… Continue reading Coronavirus preventative measures bite in Tokyo

Olympic broadcasters back social to boost Games audience

The Seven Network’s Rio 2016 Media Kit has a pertinent quote from Kurt Burnette (Seven’s Event Director - Olympic Games and Chief Revenue Officer), where he notes that: You are about to become deeply involved with what we are now referring to as “the very first unmissable Olympic Games”. This statement is in reference to the fact… Continue reading Olympic broadcasters back social to boost Games audience

Social media a key for Seven

We have reported over the last few weeks the use of social media by TV networks in order to engage viewers further in programs and deliver further opportunities to sponsors. This has included Seven’s new MKR app and the use of social networking apps by Nine and Seven in their respective broadcasts of cricket and tennis… Continue reading Social media a key for Seven

Seven continues its social media push with new ‘MKR’ App

Following on from Yahoo!7’s launch of its TV social networking app Fango and its heavy promotion throughout Seven’s Australian Open coverage, Yahoo!7 has now launched the free My Kitchen Rules App for Apple’s iPhone. The app gives fans of the popular cooking reality show, which began its third season on Monday night, the chance to keep up… Continue reading Seven continues its social media push with new ‘MKR’ App

Social Networking apps a key to sports broadcasting this summer

  Many summaries of the 2011 television year noted the growing influence of Twitter. Examples given included the quick demise of Ben Elton’s Live from Planet Earth or the furore that developed following the broadcast of Kyle & Jackie O’s A Night with the Stars. Whilst networks have been encouraging viewer engagement through social networking sites… Continue reading Social Networking apps a key to sports broadcasting this summer

Hamish & Andy off to a strong start but will it hold?

  Nine’s much anticipated comedy program from Hamish and Andy premiered last night. According to OzTAM the show grabbed strong figures for its first outing with 1,456,000 viewers tuning in to see the New York based show. The show, titled Hamish & Andy’s Gap Year delivered a strong result for Nine not only in total audience… Continue reading Hamish & Andy off to a strong start but will it hold?

Airlines use Facebook as the new PR front

Over the past week airports across Europe and the USA have been left at a standstill due to severe winter snow storms. The snow has caused havoc to Christmas travellers trying to make it back to family gatherings around the world. This CNN World Report video highlights the chaos that has been caused across both sides… Continue reading Airlines use Facebook as the new PR front